WORK

Blu - Never look back

Blu

NEVER LOOK BACK

CHALLENGE

The world of Vaping is in its infancy with lots of independents and a few big players, but it's growing seriously quickly. Blu want to be the market leader – which means building a brand fast. And millions can be wasted if consideration and sales do not follow through while you're building awareness.

#HertzCenturyCar

ANSWER

We have devised a strategy that combines ATL with activation.
Working from city to city we announce our arrival with Out Of Home Posters that direct smokers to brand ambassdor sampling activity and pop-up shops.

Targeted DM also tells smokers that if they'd ever considered vaping, now is the ideal time to do it.