Clinique is mum's brand. We needed to get 18-25yr old women to start looking at it as a brand for them and, specifically, to trial new Pep-Start eye cream.
Pep-Start Eye Cream gives you a boost when you’re flagging – both visually and mentally.
Our campaign #ImIn brought to life the truth that good things only happen when you take a chance and say ‘yes’ to opportunities in life. To reach our audience we partnered with online beauty vloggers, and developed a content strategy whereby our vloggers inspired their audience to step outside their comfort zones and share their adventures.
We expanded our reach exponentially through strategically placed digital outdoor advertising and Snapchat Stories.
4 TO 8 MIN
DWELL TIMES ON VLOGGER CONTENT
RANKING IN THE PRESTIGE WOMEN’S EYE MARKET