WORK

Got 5? Register to vote in the 2018 local elections

ELECTORAL COMMISSION

GOT 5?

CHALLENGE

Encouraging absolutely everybody who is eligible, to register to vote.

ANSWER

'Got 5?' is a fully integrated campaign that runs across OOH, VoD, radio, digital display and social media and positions registration as a simple task that slots into the everyday occasions when people have time to kill.

The creative was brought to life with “living photographs” set to a quirky and distinctive soundtrack that captures mundane but relatable scenarios when you inevitably have five minutes to spare.