Evaluate has built a reputation as a leading provider of business intelligence to the Pharma sector.
The risk? Evaluate hadn’t marketed itself for some time, allowing competitors to chip away at their positioning as the pre-eminent resource and analytics service in the sector.
Our ‘Professionally Curious’ campaign dramatised how staying curious helps you spot things others miss. We created a digital and social campaign that took real-time pharma investment topics and removed key pieces of information, leaving gaps. As the ads played out, the gaps are filled in – making sense of the information and rewarding the viewer’s curiosity.
The campaign has just gone live.