To celebrate their centenary Hertz wanted to do something special for their customers all across Europe. And rather than celebrating the past they wanted to celebrate the future - particularly as they had now put in place a fleet of prestige cars.
Hertz wanted to remind customers how much better any trip can be when you do it in style - with 24hrs in a limited edition Maserati. All people had to do was tweet, FB or Instagram Hertz, telling them what they wanted it for with #HertzCenturyCar. People started to imagine the possibilities and we began dropping off Maseratis - all over Europe.