SECURING THE FUTURE
Julius Rutherford is one of London’s largest commercial cleaning businesses, with clients like The Design Museum and Kew Gardens.
The risk? Pitching for contracts of this size is extremely competitive and they were struggling to articulate their point of difference.
We re-positioned and re-branded Julius Rutherford as the UK’s premier Secure Commercial Cleaning company drawing on their investment in the latest security equipment and superior vetting procedures.
Julius Rutherford’s pitch conversion rate increased by 25% after the new positioning was introduced.