MAMAS & PAPAS
M&P AND ME
Premium baby equipment retailer M&P needed to connect with a new generation of affluent, first-time pregnant millennials and maintain a profitable dialogue with them – in an extremely cluttered market.
We set up a strategic alliance with Emma’s Diary to collect data on newly pregnant women. Then, based on the Hybris ecommerce technology platform, we created a personalised ‘due date’ driven rewards programme and content hub M&P AND ME - to guide, excite and empower our mums up until their pregnancy and beyond.
INCREASED SPEND OF MEMBERS
INCREASED SPEND ON KEY PRODUCT CATEGORIES