Bust the myth that male skincare takes lots of time and effort.
Men don’t want to spend time on their skincare. We showed them they didn’t have to, positioning NIVEA Men as the ultimate Life Hack - one of the smart tips and cheats that can get you ahead in life.
We created a content strategy to roll out across Europe that links to a series of more than 50 Life Hacks that are as easy and effective as NIVEA Men Moisturiser.
No3 TO No1
IN MEN'S SKIN CARE ACROSS EUROPE