WORK

Nivea Men Life Hacks

NIVEA MEN

LIFE HACKS

CHALLENGE

Bust the myth that male skincare takes lots of time and effort.

IDEA

Men don’t want to spend time on their skincare. We showed them they didn’t have to, positioning NIVEA Men as the ultimate Life Hack - one of the smart tips and cheats that can get you ahead in life.

We created a content strategy to roll out across Europe that links to a series of more than 50 Life Hacks that are as easy and effective as NIVEA Men Moisturiser.

IMPACT

12M +
VIEWS

FROM
No3 TO No1
IN MEN'S SKIN CARE ACROSS EUROPE