NIVEA Men wanted men across Europe to trial their new moisturising Crème.
The risk? Being totally ignored - as men weren’t looking for grooming tips from NIVEA Men.
Men don’t want to spend hours on looking good – so we showed them they didn’t have to. We reframed NIVEA Men crème as a life hack – a short cut to looking and feeling great. We created a content strategy to roll across Europe of more than 50 different hacks (films and posts), that are as easy and effective as NIVEA Men moisturiser.
Over 12 million views
We took NIVEA Men from No. 3 to No 1. In the European skincare market.
The campaign was so successful that it was rolled out globally.