The car showroom experience is certainly not for all, so PEUGEOT wanted to launch an end-to-end online car buying service.
The risk? Buying a car is a complicated business, with lots of hurdles to overcome. Reasons to stall or halt the process online are manifold.
We designed a content driven programme that helps customers through every single aspect of their car buying journey including configuring, part-exchange, arranging finance, test drive and delivery – all without leaving their sofa.
Due to the success Ecomms is now being rolled out worldwide with a target of of 100k sales by 2012.