JUST ADD FUEL™
Most millennials think a new car is well beyond their means. Just Add Fuel™ gets them on the road in a fully insured brand new PEUGEOT for just over £200 a month.
The risk? To sell Just Add Fuel™ we needed to talk to two very different audiences – millennials and their parents. The danger is that what would resonate with one audience would be ignored by the other.
We created a two-strand campaign: a sensible and practical CRM campaign aimed at parents and a highly entertaining social campaign targeting millennials.
The campaign achieved an ROI of 91:1