WORK

Peugeot Just Add Fuel

PEUGEOT

JUST ADD FUEL®

CHALLENGE

Convincing students/first jobbers that with Peugeot’s Just Add Fuel® scheme a brand new car is no longer beyond their means.

ANSWER

With Just Add Fuel® all new car costs (insurance, servicing, road tax) are covered. So all you need to pay is one monthly fee plus your fuel costs – perfect for students whose previous transport options were 'doing up an old banger', or relying on public transport.

We developed a two-pronged attack targeting parents with a CRM campaign that dramatised the safety benefits of a brand new car; and a social media campaign aimed at millennials with funny content that dramatised the ‘life ruining’ potential of not buying a new car.

IMPACT

4.7
MILLION FACEBOOK & INSTAGRAM VIEWS

5.14%
ECRM SALES CONVERSION

91:1
ROI