JUST ADD FUEL®
Convincing students/first jobbers that with Peugeot’s Just Add Fuel® scheme a brand new car is no longer beyond their means.
With Just Add Fuel® all new car costs (insurance, servicing, road tax) are covered. So all you need to pay is one monthly fee plus your fuel costs – perfect for students whose previous transport options were 'doing up an old banger', or relying on public transport.
We developed a two-pronged attack targeting parents with a CRM campaign that dramatised the safety benefits of a brand new car; and a social media campaign aimed at millennials with funny content that dramatised the ‘life ruining’ potential of not buying a new car.
MILLION FACEBOOK & INSTAGRAM VIEWS
ECRM SALES CONVERSION