Work

CHALLENGE

A highly traditional ATL advertiser, Quorn asked us three questions: “What can digital content do for us, how can we engage with younger audiences who are cutting down on meat, and how do we respond to the way digital and social is transforming what we eat?”

RETHINK

#foodQuorn made Quorn relevant and aspiring for a whole new digital audience. Across different campaigns, we proved to Quorn that high production values can be achieved on digital content budgets, and that the digital space allowed them the creative room to be innovative and ambitious in different ways - from taking Olympic athletes into the kitchen, to setting up pop-up restaurants, through to supporting non-core variants to specific hard-to-reach segments…

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RESULTS

Digital content is now part of a truly integrated marketing mix that has helped Quorn reach new audiences, new distribution channels and record growth figures.