WORK

Solace Women’s Aid

#WomenWithNothing

CHALLENGE

Solace Women’s Aid offer refuge and support to women and their children escaping domestic abuse. Calls to the Solace helpline go up by up to 70% at Xmas time, with many women arriving at a safe house with nothing but the clothes they are wearing. Solace desperately needed donations to be able to shelter more women. The issue is that there is massive charity fatigue at Xmas time as lots of good causes ask for money. And people find it hard to understand what their small donation will actually do to help the problem.

RETHINK

Imagine fleeing your home with nothing? No soap or shampoo, toothbrush, or even sanitary products. At a time when people are buying beautiful Christmas gift sets for their love ones, we created our own gift set – a simple box of the basic fundamentals most people take for granted.

A £10 donation provides a box of these essential items to someone who literally has nothing at Christmas time. We created a film (social and cinema) and a press campaign to launch the appeal.