UK EXPORT FINANCE
THE EXPORTERS’ EDGE
UKEF is a government department that helps UK businesses by supporting their export requirements.
The risk? As a relatively new body many exporters didn’t know who UKEF were or what they could do for them.
The Exporter’s Edge campaign concentrated on telling exporters how they could get the edge on their competitors with UKEF’s help – through content films, display and social, podcasts and press.
The campaign drives customers to Great.go.uk/get-finance which has gone from the 197th most visited page in April 2018 to No1 in Jan 2019.
Opportunities from the campaign are valued at 30 million.