WORK

Amazon

WE BUY ANY HOME

WE'LL GET YOU MOVING

CHALLENGE

We Buy Any Home are the UK’s No 1 Home Buying company. Instead of acting like traditional estate agents they buy your home direct. Which means they can make you an offer in 24 hours and complete the deal in just 7 days. WBAH wanted to dramatise their proposition – that if you need to move fast, talk to us. WBAH had tried brand response T.V. before, but although they had an uplift in calls they struggled for any real brand recognition.

ANSWER

We needed a campaign that drove response, but in a way that was memorable – and stood out against the stereotypical brand response advertising you usually see.

Hollywood movies are about as far away from generic brand response advertising as you can get. Our ‘mini-blockbusters’ campaign takes iconic films from different genres and subverts the cliffhanger ending to reveal everyday people who suddenly find themselves needing to move in a hurry.

IMPACT

The campaign has just gone live (ask us in 7 days!).