WORK

WHITE OAK UK - POINTLESS PAPERWORK PACK

WHITE OAK UK

POINTLESS PAPERWORK PACK

CHALLENGE

Customer financing is a great way for a business to improve sales. But for many smaller businesses the extra hassle and paperwork that comes with arranging customer financing can make it feel like it’s more trouble than it’s worth.

ANSWER

White Oak UK have flipped traditional customer financing on its head. They’ve taken all the unneccesary paperwork out of their own business – which means their customers can do the same. However, sending any kind of literature through the post would reinforce the point that introducing customer financing requires effort and paperwork. So, we sent a direct mail pack that dramatised the exact opposite – the end of pointless paper.