MBAstack
MBAstack
Who we are
Welcome to MBAstack. A new agency, designed for today’s fast paced, digitally transforming and increasingly ecommerce driven world.
We apply our unique blend of Customer Experience Marketing (CXM) across the full customer journey to drive commercial acceleration – lighting the fuse for businesses on a growth mission.
We do this by fusing creativity, data and technology – equally, and through an approach that is always entrepreneurial, nimble and full of spark.
our work
Royal Mail
Changing the UK public's postage behaviour through digital transformation
read the case study
Royal Mail Marketreach
Forcing re-evaluation of commercial mail
read the case study
Virgin Red
A new reward scheme designed to be the red-thread of the diverse Virgin brands
read the case study
Interflora
Bringing emotion back to the gifting of flowers
read the case study
Solace Women's Aid
Uncovering the truth about hidden abuse in a world first
read the case study
Elanco
A personalised Reminder programme, ‘Your Pet & You’
read the case study
CLIENT EXPERIENCE
News
16.02.23Campaign Launch
Introducing #MailUnleashed, a series of inspiring conversations with #marketing CMOs
Read more on linkedin
12.12.22Award
MBAstack shortlisted for Oystercatchers Best Agency Culture award
Read article on Oystercatchers
26.10.22News
MBAstack expands with New York office launch
MSQ’s customer experience agency opens first office outside the UK.
Find out moreOUR PEOPLE
Ash Shah
Finance Director
From Necker Island to sunny Tottenham Court Road, Ash’s glittering career has seen him work for Virgin, Nobu – and, for the last 10 years, MSQ Partners. Since 2014 he’s been taking very good care of finance here at MBAstack.
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Ceri Perkins
Chief Experience Officer
Ceri leads the customer experience function at MBAstack, helping clients win the hearts of customers through data driven insights, empathy and imagination. Ceri has experience of working across multiple sectors, for clients including Shell, O2, Santander, EON and GSK, to deliver experiences that live up to the brand promise.
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Jack Gallon
Executive Creative Director
Jack heads up all things creative at MBAstack. He comes from a strong integrated background having spent his earlier years honing his craft at agencies such as Work Club and Albion. An award winning ECD, he has a broad range of experience ranging from telecoms to F&B clients and everything in between! With a passion for restoring classic cars he can often be found lying under an engine covered in grease.
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James Devon
Chief Strategy Officer
James is responsible for delivering the overall strategy, with a focus on communications. He has over 20 years’ experience of delivering both global and tourism-related campaigns for the likes of Shell, Riviera Travel, Embraer Executive Jets, RSM, and Accor hotels.
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James Middlehurst
Managing Director
James started his career at WWAV Rapp Collins working on the Carling, P&G and Hilton accounts. More recently he has applied his broad range of digital and direct experience to running the agency business on a range of clients including Royal Mail, Buster, Vertiv and RSM . A keen traveller, when James isn’t working you’ll probably find him somewhere sunny getting eaten alive by mosquitoes.
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Jon Leney
Executive Creative Director (MSQ/Sustain)
Jon heads up creative at MBAStack, specialising in customer acquisition and engagement ideas, including the development of a loyalty and reminders programme for Elanco Animal Health. He has created work and won awards at leading agencies including the development of a prospect management programme for Rolls-Royce and CRM and acquisition for Tesco, Barclays and Virgin Media. He has been awarded at Cannes, DMAs, Campaign Big and D&AD nominated.
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Nicola Nimmo
Managing Director
Nicola runs MBAstack and specialises in all things customer experience. Her work has included leading the CXM propositions and innovative CRM/digital programmes for Elanco, Mamas&Papas and Stellantis. Previously she worked at Publicis and iris leading award-wining CRM activity on Government, Renault and Coca Cola.
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Richard Armstrong
Director (MSQ/Sustain)
As well as running MSQ/Sustain – our agency specialising in all things Climate & Sustainability – Richard helps drive the right CXM solutions for clients – specifically in the areas of content, social and digital. Richard was the founder of content marketing agency Kameleon, which has joined forces with MBAstack to enhance the agency’s capabilities in delivering engaging and effective outcomes across the combined portfolio. A resident of Totnes, Devon, Richard is both an aspiring ‘Mamil’ and a fair-weather sailor.
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Rob Goodwin
Chief Data Officer
Rob leads the MSQ Global data function, utilising data at the heart of decision making and helping brands unlock its power to drive customer engagement and business impact. Rob has built data-driven solutions at Sky and British Airways and most recently led the data strategy for Selfridges, BT, Stellantis, Shell and Samsung.
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Robin Murray
Creative Service Director
Robin leads the Creative Services team here at MBAstack. Having previously worked at some of London’s premier agencies (including Wunderman, Lowe Direct and VCCP), Robin brings over 20 years’ experience in creative services to MBAstack. His solution-driven, hands-on approach has seen him deliver multi-channel campaigns around the globe, across pretty much every sector you can think of.
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Stephen Maher
Chair/CEO
With an MA in Modern History from Balliol College Oxford in 1983, Stephen entered agency account management working at agencies including AMV/BBDO and TBWA/ Simons Palmer before founding MBA in 1994 and merging it with STACK to form MBAstack in 2021. He is also Chair of the DMA, Ambassador and previous Chair of The Marketing Society as well as IPA Fellow, Council Member and previous Chair of the IPA Effectiveness Board and Oystercatcher Fellow. Stephen can also regularly be found at Stamford Bridge with his 4 children.
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