ACCA Is your business ready? ACCA Is your business ready?

ACCA

Giving a face to ACCA across international markets

the task

To position ACCA (Association of Certified and Chartered accountants) as the only global finance training provider that trains accountants in the real world needs of modern finance, both to those pursuing a finance and accountancy career and for those looking to hire and train the best talent.

Informed Imagination

Think Ahead – showing the ACCA difference through its people.

We focus on the people gaining and bringing an advantage to bear on businesses and organisations worldwide, by telling their stories to show how an ACCA qualification is making a difference to them, and how they’re making a difference to modern businesses. We create joined up campaigns targeted at trainees as well as employers of all sizes, along with public sector institutions and universities, creating a personality for the brand and positioning it as a qualification for a modern, global world.

The Practice Room

For SMPs we created The Practice Room – a peer-peer community series dedicated supporting, connecting and inspiring Small Medium sized accountancy practices.

Why Hire?

For our Why Hire? campaign, we showcased prospective candidates demonstrating their skills, knowledge and attributes to encourage employers to hire ACCA graduates.

Why Train?

To encourage businesses to choose ACCA as a training partner, we showed how the skills acquired by trainees can fundamentally shape a business and contribute to its success.

Cert Dif and Fintech

We showcased ACCA courses that are helping members to stay ahead of the increasing automation taking place in the finance industry.

Behind the frontline

For the public sector, we demonstrating that ACCA is more than a corporate training  qualification, by showing how they are playing a crucial part behind the scenes, allowing the frontline to thrive.

Visible data

Testing & optimisation

Through data analysis we know the different accountancy character traits and qualities that are most valued and how they differ from Pakistan to Poland to Portugal. Through constant testing of messages, imagery, and formats we can make the campaigns we run as efficient as possible and maximise the influence on our audience.

Visible tech

Precision targeting

It’s only through the deployment of technology that ACCA can stay relevant to all its 300k members worldwide, and to businesses in over 180 markets where they are employed. Through precision targeting, we champion our ACCA members to businesses and raise awareness of the forward-thinking qualification in a way that’s relevant to businesses in diverse sectors, regions, all needing finance talent with different skill sets.

results

How CXM lit the fuse for ACCA

The SMP campaign alone has generated:

19,564

page views

11,933

page views for The Practice Room.

70%

of traffic from 10 different diverse markets.

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