Blue Prism

Blue Prism Cloud


When Thoughtonomy - a leader in automation software - was acquired by Blue Prism to create Blue Prism Cloud, the challenge was to position and sell a SaaS-based service alongside a more traditional Robotic Process Automation solution to very specific decision-makers within businesses - particularly those dependent on repetitive tasks that could easily be automated - freeing up their human capital to do more strategic, creative and empathetic roles.


We focused on the real commercial benefits of Blue Prism Cloud, whose relevance had only been accelerated by the impact of COVID19. Giving businesses the opportunity to pivot and adapt more rapidly - at the flick of a switch - Blue Prism Cloud's 'digital workforce' could be brought on-stream quickly and cost-effectively to help all sorts of businesses scale-up and speed-up their automation strategies.