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Fill in the           on pharma.

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EVALUATE

PROFESSIONALLY CURIOUS

CHALLENGE

The pharmaceutical R&D sector combines high risk with high reward for investors. EvaluatePharma Vision collects, calibrates and connects data to an exceptionally deep level - to give investors in pharma the insights they need invest with far greater confidence.

Our task was to establish Vision as the pre-eminent research and analytics service in the sector.

ANSWER

Our ’Professionally Curious’ campaign dramatised how staying curious helps you spot the things others miss. We created a digital and social campaign that took real time pharma investment topics, and removed key pieces of information, leaving gaps. As the ads played out, the gaps are filled in - making sense of the information.

The campaign was designed to be refreshed frequently, to keep it topical, with content carefully matched to the media placement. A website redesign and a more sophisticated prospect management programme drove the efficiency of the campaign.

The campaign deliberately challenged investment professionals and is rapidly establishing EvaluatePharma Vision as a crucial intelligence source for serious investors.

EVALUATE - Professionally Curious