Fill in the on pharma.
The pharmaceutical R&D sector combines high risk with high reward for investors. EvaluatePharma Vision collects, calibrates and connects data to an exceptionally deep level - to give investors in pharma the insights they need invest with far greater confidence.
Our task was to establish Vision as the pre-eminent research and analytics service in the sector.
Our ’Professionally Curious’ campaign dramatised how staying curious helps you spot the things others miss. We created a digital and social campaign that took real time pharma investment topics, and removed key pieces of information, leaving gaps. As the ads played out, the gaps are filled in - making sense of the information.
The campaign was designed to be refreshed frequently, to keep it topical, with content carefully matched to the media placement. A website redesign and a more sophisticated prospect management programme drove the efficiency of the campaign.
The campaign deliberately challenged investment professionals and is rapidly establishing EvaluatePharma Vision as a crucial intelligence source for serious investors.