WORK

EVALUATE

PROFESSIONALLY CURIOUS

Risk

Evaluate has built a reputation as a leading provider of business intelligence to the Pharma sector.

The risk? Evaluate hadn’t marketed itself for some time, allowing competitors to chip away at their positioning as the pre-eminent resource and analytics service in the sector.

Rethink

Our ‘Professionally Curious’ campaign dramatised how staying curious helps you spot things others miss. We created a digital and social campaign that took real-time pharma investment topics and removed key pieces of information, leaving gaps. As the ads played out, the gaps are filled in – making sense of the information and rewarding the viewer’s curiosity.

Results

The campaign has just gone live.

Fill in the           on pharma.

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