WORK

UK EXPORT FINANCE - 'THE EXPORTERS’ EDGE'

UK EXPORT FINANCE

THE EXPORTERS’ EDGE

RISK

UKEF is a government department that helps UK businesses by supporting their export requirements.

The risk? As a relatively new body many exporters didn’t know who UKEF were or what they could do for them.

RETHINK

The Exporter’s Edge campaign concentrated on telling exporters how they could get the edge on their competitors with UKEF’s help – through content films, display and social, podcasts and press.

RESULTS

The campaign drives customers to Great.go.uk/get-finance which has gone from the 197th most visited page in April 2018 to No1 in Jan 2019.

Opportunities from the campaign are valued at  30 million.

UK EXPORT FINANCE - 'THE EXPORTERS’ EDGE'